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The ASEAN SustainableUrbanisation Forum (ASUF) 2025 stands as a landmark event, being the firsturban forum hosted by an ASEAN Chair. This forum underscores the pressing needfor a collaborative and unified approach to tackle the complex challenges posedby urbanization in the region. Among its key focus is to strengthen localpolicy frameworks, promote innovative mechanisms and harness new technology forthe development of inclusive and sustainable cities, and to enhance regionalcooperation. ASUF emphasizes on the importance of engaging key stakeholders - government,urban planners, industry experts, and community member, with a shared goal ofachieving a sustainable urban future.
ASUF will serve as adynamic platform for discussions and collaborations on pivotal challenges and opportunities in sustainable urbanization. The anticipated outcomes of the forum include actionable recommendations, the exchange of best practices, and the development of innovative solutions that will propel sustainable urbanization efforts across ASEAN. Through this collective effort, ASUF aims to pave the way for a more resilient, equitable, and environmentally conscious urban landscape in the region.
Event
The ASEAN Governors and Mayors Forum (AGMF) was originally conceived in 2011 as ASEAN Mayors Forum (AMF) when visionary mayors in Southeast Asia met for the first time in Surabaya, Indonesia, to demonstrate the importance of local contributions to ASEAN's regional integration. It has received accreditation from ASEAN in 2018 and is a recognised platform for local governments across ASEAN Member States to exchange experiences, best practices, and solutions, focusing on sustainable development, urban challenges, and regional integration. AGMF has made a significant impact on the ASEAN community, contributing to the overall development and integration of the region. The forum's impact extends beyond individual cities, creating amore cohesive and prosperous region for the benefit of all ASEAN citizens.
Event
MGMAC provides aplatform for governors and mayors of ASEAN capitals to convene to discuss development strategies, challenges, andbest practices, fostering ASEAN Community growth and integration. The establishment of this meetingwas a significant step towards addressing the increasing challenges faced bycities in the region, such as rapid urbanization, environmental degradation,and social inequality. Its efforts have fostered stronger inter-citycooperation, promoted sustainable urban development practices, and facilitatedregional integration by promoting economic cooperation, tourism development,and the sharing of best practices of ASEAN Capitals.
With participants from different fields and regions
And participate in conversations with like minded people
Get involved and share your efforts, works and commitment to the Sustainable Agenda. You are:
Learn and report on your implementation of the Sustainable Development Goals (SDGs) and the New Urban Agenda (NUA). Show case your innovative urban solutions towards SDG and NUA
Be an agent of change for the new Malaysian Era. Join the discussion and get involved!
Located in the heart of the city, as part of the Kuala Lumpur city center (KLCC) precinct, overlooking the iconic Petronas Twin Towers and the lush 50-acres KLCC Park.
Badge collection is to done at the Registration Counter of Hall 4 and 5 of the Kuala Lumpur Convention Centre.
Feel free to collect your badge at any of these locations during the specified event hours.
ASUF/AGMF/MGMAC 2025 participants are requested to register online and in advance to facilitate smooth coordination of the issuance of name badges for all participants. Kindly log on to the ASUF/AGMF/MGMAC 2025 website and ensure that you are properly registered.
Access to the venues is subject to the presentation of an identification badge. For identification and security reasons, all participants are requested to wear their name badges at all times during the Forum.
Upon your arrival, you will receive your participation badge, which will serve as your access pass to engage in the enriching sessions, dialogues, exhibitions, and networking opportunities that ASUF/AGMF/MGMAC 2025 has in store.
To ensure a smooth and convenient registration process, please follow these step-by-step instructions to collect your participant badge;
Whether you’re traveling from across Malaysia or from anywhere in ASEAN and the wider region, we’ve partnered with trusted travel platforms and airlines to make your journey to ASUF, AGMF, MGMAC 2025 seamless, affordable, and enjoyable.
Flight Deals with Malaysia Airlines & Firefly
We’re proud to collaborate with Malaysia Airlines and Firefly to offer special airfares exclusively for registered ASUF participants:
1. Malaysia Airlines (MH)
● Enjoy discounted rates on regional and domestic flights to Kuala Lumpur.
● Promo Code: MHASUF20 (T&Cs apply)
2. Firefly (FY)
● Get special fares on regional and domestic flights to Kuala Lumpur.
● Promo Code: FYASUF20 (T&Cs apply)
These promo codes can be applied during flight booking on the respective airline websites.
Trip.com - All-in-one Travel & Experience Platform
As an ASUF delegate, you can access special deals on:
● Airfare
● Hotel stays near the KL Convention Centre
● Attractions and sightseeing packages
Find your localized Trip.com portal below to explore and book:
● Malaysia: my.trip.com/w/ASUF2025
● Singapore: sg.trip.com/w/ASUF2025
● Thailand: th.trip.com/w/ASUF2025
● Indonesia: id.trip.com/w/ASUF2025
● Philippines: ph.trip.com/w/ASUF2025
● Vietnam: vn.trip.com/w/ASUF2025
● Cambodia, Myanmar, Brunei, Laos: trip.com/w/ASUF2025
Curated Stay at Airbnb/ASUF2025
Prefer a more flexible and personal stay? Airbnb has curated a special list of homes and apartments for ASUF participants — selected based on guest reviews, amenities, and proximity to the Kuala Lumpur Convention Centre.
From cozy studios to entire homes, enjoy comfort and convenience at exclusive rates just minutes from the venue.
Book now at Airbnb.com/ASUF2025
Official Hotel Partners
Our official hotel partners offer a curated selection of 3- to 5-star accommodations, delivering the highest standards of hospitality and service for ASUF, AGMF, MGMAC 2025 delegates.
Each hotel has been carefully chosen for its:
● Proximity to the Kuala Lumpur Convention Centre – some just a minute’s walk away
● Strategic location between the event venue and Kuala Lumpur’s premier shopping and entertainment districts
● Exclusive delegate rates and added comfort for your convenience and peace of mind
Whether you’re looking for luxury, comfort, or convenience, our hotel partners ensure you’ll rest well and stay connected to the heart of the event.
Click here to browse the full list of official accommodation partners and book at special delegate rates.
The Forum will be conducted in Malay and English with access to sign language at Main Stage sessions.
In this forum, we are dedicated to creating a greener environment by promoting eco-consciousness and sustainability. The ASUF/AGMF/MGMAC 2025 encourages green initiatives such as waste separation at the venue, using your own bottle and food container, and carpooling to the venue.
Organisers
Co-Organisers
Host City
Kuching is the most populous city in the state and the epicentre of business and economy especially in the fields of medicine, pharmaceuticals, technology, arts and culture among many more. While the city is popular for its business landscape, it is also known for its tapestry of culture, adventure, nature, food and festivals.
Sarawak's development strategies account for and prioritise environmental sustainability as exemplified by our early investment in renewables through the Sarawak Corridor of Renewable Energy. This commitment continues and is embedded in our Post COVID-19 Development Strategy, with environmental sustainability being identified as one of three main pillars that will support our drive to achieve high income status by 2030 while simultaneous ensuring a clean and healthy environment for all.
"As the host of MUF2023, Dewan Bandaraya Kuching Utara is confident that with close collaboration with Urbanice and other strategic partners, MUF2023 can be successfully executed and achieve the set obiectives."
Sarawak celebrated the 60th anniversary of independence Diamond Jubilee on 22nd July 2023 with the theme Prosperous Progressive Sarawak. Sarawak's Post Covid-19 Development Strategy (PCDS) 2030 is implementing various measures to stimulate the economy, increase our productivity and to be competitive in the global market.
